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Sun Intends to Shine on Startups

Sun Microsystems logo

Grab your shades, entrepreneurs. Sun is about to shine on you. In announcing its Solaris 10 OS last week, Sun Microsystems gave a whole lot of talk about Web 2.0 and Sun’s intention to “aggressively” go after early-stage companies building “Web-tier” applications. In the late 90s, Sun was the “dot in Dot Com.” Today, the company seems to have missed the “point” in Web 2.0. Startups are building their applications on open source operating systems, free or low-cost Web services, and commodity hardware. Sun has struggled for much of the last decade to transform itself from a hardware supplier to a software company. In the first Internet boom, that struggle was hardly noticed as well-funded startups bought Sun servers by the truckload. Java evangelism supported the software group’s efforts, but in most every instance software was a bundle in a hardware sale.

In this current Internet wave – Web 2.0 – that close association between Sun’s hardware and software has virtually locked Sun out of the startup market. Cost-conscious entrepreneurs are turning to open source systems and commodity hardware. And even though Sun turned much of its software over to the open source community nearly a year ago, scrappy developers have opted for Linux and X86 hardware over Sun’s offerings. With the Solaris 10 announcement last week, and the love-fest with Intel this week, Sun is making a clear move to

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Inside Innovators: Kim Polese, CEO of SpikeSource

Kim Polese, CEO of SpikeSource

CLICK HERE TO LISTEN: [10:09]

When I hear talk about the need for flexibility and adaptability in business, it's generally a discussion about business models and strategic direction. In any company, especially a start-up, the ability to evolve and morph to meet with changing market needs, customer demands and even unexpected product development is imperative.

But there's one more part to evolution that many people seem to forget.

The people.

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The Guidewire Report: Tracking Early-Stage Companies

Each year Guidewire Group analysts meet with 1,000 startups or more. In those meetings, we discover a lot about not just what those companies are doing, but also how their efforts affect and drive market trends. We think those meetings deliver real benefit to the companies, and they definitely make us smarter about the tech industry we cover.

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Getting Ready for DEMO: What's the Right Environment?

Chris Shipley

The countdown has begun. In 10 days, some 700 or more people will make their way to Palm Desert to see 68 companies demonstrate their newest innovations. The DEMO Conference is a unique event, where carefully vetted companies have six minutes on stage to demonstrate their products live and for the first time to a public audience.

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In the Sandbox ... without a shovel

Generally our "In the Sandbox" posts are about technologies and products that one of us Guidewire folks may be messing around with at any given point in time. I'm stepping from that mold for this one because yesterday after what was admittedly a rather sophomoric error on my part, I found myself yearning for a product that someone needs to develop - soon! So rather than a commentary on something I'm testing, consider this a clarion call, or perhaps better described as a scream for help, to software programmers out there.

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Chris Shipley's Guidewire Connection is designed to help technology entrepreneurs and innovators, and the professionals who support them, explore emerging market opportunities, exchange ideas and best practices, and develop new business relationships.

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